Häagen-Dazs A Rich Brand History

A RICH BRAND HISTORY

Our story begins in 1921 with Reuben Mattus, at that time a young entrepreneur with a passion for quality and a vision for creating the finest ice cream.

He started out by working in his mother's ice cream business selling fruit ice and ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients...

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